SENIOR CREATIVE AND PRODUCER

THE STORY OF ADAM

AWARDS

“Alexander’s Lost World” on ViasatHistory – Promax Europe nominated, 2013

“Surrender to Fear” Halloween on ViasatFilm – bronze Promax World 2012

“Classic Crime Capers” – Double Silver Promax Europe 2010

“The Somme” – Silver Promax, Europe 2009

“Enfant Terrible” – Silver, Promax Europe, 2009

“Think Again” TV8 - bronze Promax Europe 2007

PROFILE

- Extensive experience in overseeing rebrands, brand identification and repositioning, channel launches, and 360 campaigns. Working with external and internal agencies and collaborators at executive level.

- Leading creative teams, mentoring and guiding junior creatives, running training workshops in copywriting, ideas creation, production and post-production.

- Worldwide Producing experience – from broadcast drama for the BBC (Burn It) and C4 (Hollyoaks), to commercials for Sky, Viasat, Disney, Universal, Sony, QVC and corporates for Orange, Radley Yeldar, Home Office, D.A.N and Millicom.

- Good working knowledge of French, Italian, Spanish and Russian.

Experience of multicultural environments, including Scandinavian, CEE, EMEA.

EMPLOYMENT

2016 - 2018 CREATIVE DIRECTOR Adam Rowley Creative

- Creative Consultant (Marketing, Branding and Production) for Sony, on Marketing Campaigns,

brand strategy and channel relaunch for four channels.

Producing Branded Content, Corporate Communications and Commercials. Broadcast and commercial clients including Radley Yeldar, Disney Channel, Dentsu Aegis Network, Wonderful Content, CIMA, Orange, BBC Worldwide, NBC Universal, Sony Entertainment, FactTV, World Media Rights, London Wildlife Trust, BETT Awards, Music Moderne, The Distillery, Millicom, Kinnevik, Viasat.

2014 – 2016 CREATIVE DIRECTOR Alternate Creative

- Heading up this boutique Production and bespoke Branding Agency. Producing Branded Content, Corporate Communications and Commercials. Broadcast and commercial clients including Radley Yeldar, Disney Channel, Dentsu Aegis Network, Wonderful Content, CIMA, Orange, BBC Worldwide, NBC Universal, Sony Entertainment, FactTV, World Media Rights, London Wildlife Trust, BETT Awards, Music Moderne, The Distillery, Millicom, Kinnevik, Viasat.

2012 – 2014 CREATIVE LEAD & CAMPAIGN MANAGER Viasat Factual

- Creative Direction of the three PAY TV factual channels: History, Explorer and Nature, through major rebrands and repositioning, working in multiple territories with external and internal agencies and production & design houses.

- Working with Planning, Press, Marketing and Scheduling to build and strengthen brand and content awareness and to drive increased viewership through focused award-nominated on-air promotions, ‘added value’ web films, web banners, social media content, poster & digital billboard campaigns.

- Managing and mentoring a team of 18 junior creatives.

2007 – 2012 SENIOR PROMO PRODUCER & TEAM LEADER Viasat

- Devised an effective and competitive strategy for on-air marketing and promotion of the PAY TV department of this exciting and innovative Nordic multichannel digital broadcaster.

- Produced and Directed a number of award-winning and award-nominated on-air promos and commercials. Overseeing crucial EMEA campaigns.

- Mentored, trained and led a team of 12 junior creatives.

2003–2007 FREELANCE PRODUCER, DIRECTOR & CREATIVE CONSULTANT

- Directed 1st four episodes of 2nd series of BBC3 drama “Burn It” (budget of £1 million.)

- Directed 6 month block of Hollyoaks for C4

- Consultant script development for ITV and BBC.

- Produced Channel Launch of Bid-Up.TV and rebrand and relaunch of sister channel Screenshop Today. Implemented Production and Promotion strategy and process for both channels.

- Produced and Directed promos, commercials, corporates, and marketing spots for BBC, ITV, Sky, Bullseye TV, Loki Productions, Viasat, Grasshopper Films, , Nitro, Red Productions, IseeTV, ZTV, QVC, Space City Productions, Serious Pictures, Bloomberg, CNN, FactTV.

2001 - 2003 PROMOTIONS PRODUCER BSkyB

Increased output of high-end, effective brand promotions.

Devised an effective and competitive strategy for on-air marketing and promotion in conjunction with Head of Department.

Produced, wrote and directed all high-end promotions within an 18-month period. Oversaw and mentored shoots of less experienced producers as well as producing weekly clip- and feed-based Promos for Sky News and Sky News Active working under pressure, with very short lead-times and managing creative briefs within a highly corporate structure.

Produced nightly news bulletins for Sky News at Ten, the channel’s flagship programme and affiliated radio spots for Talk Radio.

adam rowleyNovember 13, 2018Comment

Mar 21, 2023

HOW MUCH DOES A CORPORATE VIDEO COST?

YOU KNOW WHAT YOU WANT TO SAY AND HOW YOU WANT TO SAY IT, BUT WHAT IS YOUR BUDGET?

How much will my film cost? Is inevitably our first question. The unhelpful answer is of course, how long is a piece of string? You may want a simple one-day, one-man shoot with a quick one-day edit, and you can probably get that for under a grand if you’re not too fussy and it really is just a one-day edit. Or you might want an ambitious creative concept, with lots of pre-production followed by a complex week-long shoot, filming on a RED camera, and lots of complicated compositing and animated graphics. And that could be £20 - £30 000. Or more.

Mar 20, 2023

WHY YOU HIRE A PROFESSIONAL PHOTOGRAPHER

So here’s the cruel irony. Even though I know I possess the kind of staggering youthful good looks that make people catch their breath and drop their falafel when they meet me in real life, on camera I look like a laboratory experiment where the mad scientist has injected the DNA of Brendan Gleason and Charles Manson into a old potato

And being self-conscious - oh my crooked smile, oh my seventy-eight chins - means I forget that my delicious eyes are like limpid emerald pools you could drown in, and I project discomfort - In short, I don’t pose well. Maybe you do. Millions of others dont. And some of them work for you.

Mar 16, 2023

TESTIMONIAL VIDEOS, WHAT ARE THEY GOOD FOR?

WHY THE BEST WAY TO SELL YOUR PEOPLE IS TO USE YOUR PEOPLE

Back in the mists of time, every corporate video had an ambitious narrative, like a storyboarded long-form commercial, a piece of expensive, styled, authored creative in its own right. These films do still get made and they are great. I make them myself, though more usually I work in short form. Is this always how you want to disseminate your information, your brand, your company? Sometimes yes. Just as sometimes you want to Ronseal it, to say it like it is. But do you want to be that blunt? Again probably not.

WHY SPEND MONEY ON A PROFESSIONAL VIDEOGRAPHER?

WHAT VALUE DOES A PROFESSIONAL VIDEOGRAPHER ACTUALLY BRING TO THE PARTY?

Sure so this is where you get sold all the corporate and advertising cliches about brand identity and adding value to your message and blah blah blah. And you may not be thinking in those terms, but rather about just demonstrating something seemingly quite simple.

CAN ONE PERSON SHOOT PHOTOGRAPHY AND VIDEOGRAPHY AT AN EVENT?

YOU NEED A PHOTOGRAPHER , AND YOU ALSO WANT A CORPORATE VIDEOGRAPHER, BUT YOUR BUDGET PAYS FOR ONLY ONE OF THEM - WHAT DO YOU DO?

The short answer is of course some people can do both. The challenge is finding someone who is genuinely good at both, which is not as easy as it sounds. There are plenty of great photographers out there who can’t really shoot video. There are some good videographers out there, though they are no nearly so easy to find, and some of them are competent photographers too.

Mar 5, 2023

WHY EITHER EVERYONE OR NO ONE NEEDS TO WORRY ABOUT AI

With the announcement that China-based NetDragon Websoft says it is the first company in the world to appoint an AI as its CEO only to see stocks soar, naturally it isn’t just struggling bloggers and graphic designers who are worried about the implication of AI

This is where I’d like to reassure you that climate change ravaging the planet and making the lives of those few who survive the catastrophic flooding, wild fires and raging hurricanes that are predicted absolute hell.

SENIOR CREATIVE AND PRODUCER

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