CONTENT CREATION
In the huge, daunting landscape of digital marketing, content creation is your Everest. It can be a tough climb to get to the top, but once there, you reign supreme. And what exactly is it? It is the art of producing any media that engages, informs, or entertains your target audience, from blogs and vlogs to social media updates and web tutorials, from videos and photos to online magazine articles and podcasts.
Essentially it is storytelling as a way to stand out amidst the digital clutter, whether you're a company, a marketer, or an individual looking to establish an online presence. Content creation therefore is by nature a loose term. Your Linkedin Profile photo is content. The stuff you laugh at on Facebook is content. Hopefully these two are not one and the same. Insert laughter track here.
CONTENT CREATOR
Did you post live phone pics and video of your event to LinkedIn? Then you’re a content creator. So why would you hire someone else?
Because content creation is about so much more. It’s about quantity and quality, and about consistency. It’s about great imagery, great videos, great social posts add value when they offer information, insights, or entertainment that your audience can't find elsewhere. Are you answering their questions? Are you brightening their day? If not, now’s the time to start.
Content creation serves as a powerful tool for building relationships, establishing authority, and fostering trust with your audience. It's about cultivating a community around your business or personal brand, where people feel heard, understood, and inspired.
CONTENT STUDIO
Here was just part of the campaign to promote the work and profile of writer and actor Sian Ejiwunmi-Le Berre from rising star, to major player, whose work you will have seen on the BBC, on Netflix and on Disney.
LONDON CONTENT CREATOR
In the realm of digital marketing, content creation is the engine that drives this. At it’s best, your audience will want to hear from you even if they have no immediate need of your services. Although, of course, it is also about strategy, about knowing that one day they will have a need of your services. It is an opportunity to showcase your brand's personality, values, and unique selling proposition without anything as obvious as an advert or an explicit call to action.
Content creation involves research, SEO knowledge, and data-driven decision-making to ensure your content resonates with your audience and drives results. It is the key that unlocks the door to successful digital marketing.hatever it is, the way you tell your story online can make all the difference.
CONTENT CREATION - CREATIVE SERVICES
Commercial Video Production
Blogging
Corporate Event and Conference Videography
Promotional and Testimonial Videography
Headshot and Event Photography
Corporate and Commercial Photography
Copywriting
Editorial and Social First Video
Video Editing
Director of Photography
RECENT SUCCESFUL CONTENT CREATION CAMPAIGNS
CASE STUDY: FUTURELESS BLOG CONTENT CREATION
We produced a range of insightful, and engaging blog posts, articles and snippets to support the online magazine Futureless. Aiming to educate on Climate Change and Environmental issues, this amazing organisation interviewed some of the top talkers and thinkers for their eponymous documentary about the environmental perils that threaten our planet.
A challenging and often tough story to tell, we lightened the mood by accompanying these interviews with funny observational pieces for social.
