PROTEOTYPE: HELPING THE WORLD TO BEAT CANCER

In the world of medical science there are heroes, aand no they don’t wear capes.

I met up with the lovely Emma and Wes from Cambridge-based medical tech firm Proteotype Diagnostics to produce this neat short film pitching for UK and EU grant funding. As well as being charm personified, their vision and their raison d’etre were of the noblest heighty. Put simply, their mission is to make multi-cancer early detection available globally. Watch the film to see just how these amazing people are shaking up the world of Cancer testing.

New Blood Test Could Revolutionize Cancer Screening

Something like half of us will be diagnosed with some form of cancer during our lifetime, yet 70% of cancer deaths result from cancers that currently have no available screening tests. In response to this challenge, researchers are developing a groundbreaking blood test that could detect multiple types of cancer, including those without existing screening options.

Proteotype’s new test, Enlighten, is a first-in-class Multi-Cancer Early Detection (MCED) tool designed to identify cancer at its earliest stages. Unlike traditional tests, Enlighten™ uses a non-invasive approach to measure the body’s response to tumor development, providing an innovative and more affordable way to detect early-stage cancers.

"Our goal is to deliver a step change in the way cancer is detected, improving health outcomes and reducing inequalities in healthcare," say the development team.

The technology enables whole blood samples to be stored at room temperature in standard EDTA collection tubes for up to 48 hours before processing, a feature that could revolutionize population-level screening. By allowing sample collection in pharmacies and mobile units, the test reduces pressure on primary healthcare providers, increasing accessibility for large-scale testing.

Currently, Enlighten™ is being clinically validated for several cancer types, including breast, colorectal, prostate, pancreatic, lung, melanoma, oesophageal, ovarian, bladder, and renal cancers. In the near future, the developers plan to expand their validation efforts to include stomach, liver, and thyroid cancers.

This breakthrough in cancer detection technology could be a major step forward in reducing cancer mortality rates and making early diagnosis more accessible to all.

As Emma said, “together, we can help to beat cancer.”

adam rowleyOctober 16, 2024Comment

Mar 21, 2023

HOW MUCH DOES A CORPORATE VIDEO COST?

YOU KNOW WHAT YOU WANT TO SAY AND HOW YOU WANT TO SAY IT, BUT WHAT IS YOUR BUDGET?

How much will my film cost? Is inevitably our first question. The unhelpful answer is of course, how long is a piece of string? You may want a simple one-day, one-man shoot with a quick one-day edit, and you can probably get that for under a grand if you’re not too fussy and it really is just a one-day edit. Or you might want an ambitious creative concept, with lots of pre-production followed by a complex week-long shoot, filming on a RED camera, and lots of complicated compositing and animated graphics. And that could be £20 - £30 000. Or more.

Mar 20, 2023

WHY YOU HIRE A PROFESSIONAL PHOTOGRAPHER

So here’s the cruel irony. Even though I know I possess the kind of staggering youthful good looks that make people catch their breath and drop their falafel when they meet me in real life, on camera I look like a laboratory experiment where the mad scientist has injected the DNA of Brendan Gleason and Charles Manson into a old potato

And being self-conscious - oh my crooked smile, oh my seventy-eight chins - means I forget that my delicious eyes are like limpid emerald pools you could drown in, and I project discomfort - In short, I don’t pose well. Maybe you do. Millions of others dont. And some of them work for you.

Mar 16, 2023

TESTIMONIAL VIDEOS, WHAT ARE THEY GOOD FOR?

WHY THE BEST WAY TO SELL YOUR PEOPLE IS TO USE YOUR PEOPLE

Back in the mists of time, every corporate video had an ambitious narrative, like a storyboarded long-form commercial, a piece of expensive, styled, authored creative in its own right. These films do still get made and they are great. I make them myself, though more usually I work in short form. Is this always how you want to disseminate your information, your brand, your company? Sometimes yes. Just as sometimes you want to Ronseal it, to say it like it is. But do you want to be that blunt? Again probably not.

WHY SPEND MONEY ON A PROFESSIONAL VIDEOGRAPHER?

WHAT VALUE DOES A PROFESSIONAL VIDEOGRAPHER ACTUALLY BRING TO THE PARTY?

Sure so this is where you get sold all the corporate and advertising cliches about brand identity and adding value to your message and blah blah blah. And you may not be thinking in those terms, but rather about just demonstrating something seemingly quite simple.

CAN ONE PERSON SHOOT PHOTOGRAPHY AND VIDEOGRAPHY AT AN EVENT?

YOU NEED A PHOTOGRAPHER , AND YOU ALSO WANT A CORPORATE VIDEOGRAPHER, BUT YOUR BUDGET PAYS FOR ONLY ONE OF THEM - WHAT DO YOU DO?

The short answer is of course some people can do both. The challenge is finding someone who is genuinely good at both, which is not as easy as it sounds. There are plenty of great photographers out there who can’t really shoot video. There are some good videographers out there, though they are no nearly so easy to find, and some of them are competent photographers too.

Mar 5, 2023

WHY EITHER EVERYONE OR NO ONE NEEDS TO WORRY ABOUT AI

With the announcement that China-based NetDragon Websoft says it is the first company in the world to appoint an AI as its CEO only to see stocks soar, naturally it isn’t just struggling bloggers and graphic designers who are worried about the implication of AI

This is where I’d like to reassure you that climate change ravaging the planet and making the lives of those few who survive the catastrophic flooding, wild fires and raging hurricanes that are predicted absolute hell.

PROTEOTYPE: HELPING THE WORLD TO BEAT CANCER

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